White Lion 2021
Highlights video of the fundraising event raising $380,000 for under privileged at risk kids.
WhiteLion Charity
What is the Whitelion Three Peaks Challenge? The Three Peaks Challenge is designed to test your resilience and perseverance. Over two days—33 hours to be exact—you’ll summit three of your states tallest mountains: Mt Feathertop, Mt Hotham, Mt Bogong. Mt Kosciuszko, Mt Townsend, Mount Twynam we walk—but it’s no walk in the park. Once you become a challenger, you not only commit to climbing three mountains— you also commit to raising money for at-risk youth ($1250 per person). All the funds raised in the lead-up to the Three Peaks Challenge will be donated to Whitelion. By raising funds through the Three Peaks Challenge you can make an immediate impact. When you fundraise, you ensure that Whitelion is here today and in the future, to give at-risk young people the opportunity to reconnect with society to reach their full potential and choose a better future. This event has major appeal for corporate sponsors to align with the Whitelion brand and reach Whitelion's audience of 15,000 supporters on social media. Fundraising goes directly to Whitelion to support life changing work with young people. The Three Peaks Challenge is a vehicle for achieving Whitelion's strategy - it promotes mateship and overcoming barriers to reach a positive goal. Whitelion’s Three Peaks Challenge shows participants just how resilient they really are, while raising money for Whitelion to give young people the best chance at succeeding in life. Engaging corporate partners with the Three Peaks Challenge also provides the opportunity for Whitelion to gain exposure to major industry employers in a unique setting. Learning directly from employers helps Whitelion staff, volunteers and young people themselves to understand how to best prepare for employment. Now in its 16th year, the annual Whitelion Three Peaks Challenge is an inspirational fitness challenge for work colleagues, friends, fitness buddies or sports teams looking for a great bonding experience.Alpine Classic 2021
Highlights video of the live event.
Alpine Classic Coverage
The Alpine Classic is a fun event held in the Vicorian Alpine region. 2021 was the first year the event was covered live. We filmed the entire event and streamed the coverage from the finish live with 4 cameras. This boosted post engagement by 2188% and an amazing 16,000% for video engagement reaching over 14,000 people on the first day. With 65 shares.
This will elad to bigger and better event for 2022.
A COVID year in review
A collage of various footage.